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Leonard L. Berry Ph.D.

Distinguished Professor of Marketing,

M.B. Zale Chair in Retailing and Marketing Leadership, Mays Business School, Texas A&M University, College Station, TX

Len Berry is Distinguished Professor of Marketing and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center.  During the 2001-2002 academic term, he served as a Visiting Scientist at Mayo Clinic studying healthcare service.  He is the founder of Texas A&M's Center for Retailing Studies and served as its director from 1982 through June 2000. He also is a former national president of the American Marketing Association.

Professor Berry's most recent book is Management Lessons From Mayo Clinic, published by McGraw Hill. He is alo the author of other groundbreaking works published by The Free Press, including: Discovering the Soul of Service -- The Nine Drivers of Sustainable Business Success (1999); On Great Service: A Framework for Action (1995); Marketing Services: Competing Through Quality (1991); and Delivering Quality Service: Balancing Customer Perceptions and Expectations (1990).

Dr. Berry has been identified as the most frequent contributor to the services marketing literature in the United States. He has twice been recognized with the highest honor Texas A&M bestows on a faculty member: the Distinguished Achievement Award in Teaching (in 1990) and the Distinguished Achievement Award in Research (in 1996). In 1996, he received the Career Contributions to Services Marketing Award presented by the American Marketing Association and in 2000 he received the Outstanding Marketing Educator Award from the Academy of Marketing Science and the Pinnacle Award as Marketing Educator of the Year from Sales and Marketing Executives International. In February 2007, Dr. Berry received The Distinguished Marketing Educator Award from the American Marketing Association.