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Webinar: Patient Experience: The "X" Factor of Design

When: May 9, 2019
Time: 11:00am Pacific
Price: $65 Individual View/$150 Group View

1 unit EDAC continuing education
1 unit AIA continuing education
IDCEC credit also available**

CEU forms available for download during webinar*


This webinar is free to our Affiliate+ members.


Every patient wants a great healthcare experience, right? But how do we design for the optimal patient experience? It starts with “why?” because a fundamental element of designing for experience is understanding a person's intention and how it frames their experience. Using insights gained from a multiyear research effort by Gensler to identify and quantify the factors of design that impact the human experience, as well as other industry sources, this webinar digs deeper to explore a trend discussed at these two speakers standing-room only session at last year’s Healthcare Design Expo & Conference.


Learning Objectives

  • Explore the reasons why people do what they do in the physical environment.

  • Discuss what factors of design impact the patient experience.

  • Discover new sources for insights about the patient experience.

  • Find out what issues others are grappling with in designing the optimal patient experience.


Presenting Faculty

Sara Marberry, EDAC, Writer, Blogger, Marketing Consultant, Sara Marberry LLC

Sara Marberry is a knowledge expert and healthcare design thought leader. A frequent speaker, blogger, and tweeter, she is the author/editor of five books and is a regular contributor to industry magazines. Sara is also a strategic marketing and business development consultant. A founding board member of the Center for Health Design, she was instrumental in its growth and development, serving in various volunteer, consulting, and staff roles for 20+ years. Sara has spoken at many national conferences, including the Children’s Hospital Association Conference, NeoCon, ACHE Congress, Healthcare Design, Planetree Conference, and the Joint Commission Conference on Quality & Safety.


Tama Duffy Day, FACHE, FASID, FIIDA, LEED BD+C, Health & Wellness Leader, Gensler

Tama believes in the power of design to impact lives and enrich communities. As a principal and Health & Wellness Leader, Tama is dedicated to raising awareness of this connection between design and health. A global author, lecturer, and speaker, she focuses on the alignment of expectation, interaction, and space to create better user experiences. In the past three decades, she has received more than 50 awards and honors for her work, and is one of the few design professionals inducted as a fellow into the American College of Healthcare Executives She mentors students from Marymount University, where she earned a MFA in interior design.