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Webinar: Improving the User Experience: Moving Procedures Off-Site

When: April 18, 2019
Time: 11:00am Pacific
Price: $65 Individual View/$150 Group View

1 unit EDAC continuing education
1 unit AIA continuing education
IDCEC credit also available**

CEU forms available for download during webinar


This webinar is free to our Affiliate+ members.


In this webinar, attendees will learn how the University of Virginia Medical Center was able to improve the patient experience and increase individualized patient care by moving its endoscopy department outside of the main hospital campus. The department needed a strategic growth opportunity to increase capacity, improve patient experience, and provide a state-of-the-art facility for patients and clinicians. Since the new center has been in operation, patient population growth has risen and satisfaction has reflected the user experience and operational planning. By relocating the service line, the endoscopy practice has been able to specialize care and improve overall patient outcomes.


Learning Objectives

  • Identify the operational challenges of running an off-site procedural center.

  • Discover planning opportunities and design interventions to improve the operational efficiencies and optimize space.

  • Discuss patient and clinical satisfaction resulting from this newly designed setting.

  • Explore the benefits of relocation for facility operation, patient safety, and branding strategies.



Presenting Faculty


Jamie Norwood, AIA, LEED AP, EDAC, Senior Associate, Hord Coplan Macht

Dedicating his professional career to health and wellness, Mr. Norwood is an architect in the Hord Coplan Macht Healthcare Studio with a focus in improved patient care and patient/family centered design. Working  in both the inpatient and outpatient arena, Mr. Norwood prides himself in taking ownership in design and seeing spaces projects through from concept to implementation.




Catherine Bauer, RNBS, MBA, CGRN, CFER, Director of Endoscopy/Bronchoscopy and Motility, University of Virginia Medical Center

A GI nurse since 1995 and member of the Society of Gastroenterology Nurses and Associates, Ms. Bauer is currently the Director of Endoscopy/Bronchoscopy and Motility at the University of Virginia Medical Center. Previously working with a facility in Greenville, NC, Ms. Bauer has a great deal of experience in clinics as a manager of a 5 Room Unit and presently a 7 Room GI Suite with a 5 Room expansion to the new Outpatient Center.