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Webinar: Healthcare Finance Basics for Designers

When: April 15, 2021
Time: 10:00am Pacific
Price: $65 Individual View/$150 Group View

1 unit EDAC continuing education
1 unit AIA continuing education
IDCEC credit also available**

CEU forms available for download during webinar


This webinar is free to our Affiliate+ members.


Architects and designers are seldom formally educated in project finance, and to compound that gap, fewer have become fluent in the various complexities of healthcare finance.  When clients talk about EBDIT, those in the design community privately ask Google or Siri.

This first of a four-part series is designed to close that knowledge gap and empower architects and designers to develop a basic fluency in healthcare finance, and in subsequent sessions discover direct applications.  We also recognize that most in the design community are not wired to think like a CFO, so this session will not be recitation of algebraic formulae, but how they are practically applied through group interaction and active problem-solving.

Subsequent sessions will focus on leveraging basic knowledge to acquire the right financial metrics to help win future projects, measuring efficiencies and their financial impacts, and lastly, continuing the diligence through project delivery.


Learning Objectives

  • Identify the basic financial terms and ratios that healthcare finance teams use to evaluate projects.
  • Understand how healthcare projects are financed and some nontraditional approaches to funding.
  • Examine conditions that actively persist within healthcare systems that compete for limited capital.
  • Develop and employ specific criteria to evaluate project viability.


Presenting Faculty

William J. Hercules, FAIA, FACHA, FACHE, President / CEO, WJH Health
Bill Hercules inspires healthcare leadership teams, by shaping their future places of care. Having planned and/or executed work for healthcare clients totaling 25.9-msf and $9.9B (Pv), Bill leads leaders to achieve their mission and improve their communities by focusing new ideas on implications and results.

After leading successful architectural practices, Bill founded WJH Health, a global consultancy which resolves the nexus of mission, health, performance, and experience for future-oriented healthcare facilities. He is the only practicing global triple-Fellow in the American Institute of Architects (AIA), the American College of Healthcare Architects (ACHA), and the American College of Healthcare Executives (ACHE).

He was the 2018 President of the ACHA, the national certification body for the practice of healthcare architecture, is also regular faculty and active within the ACHE, and led inter-organizational initiatives between various national healthcare professional organizations. He was recently elected to the AIA’s National Strategic Council, served on the AIA COVID Rapid Response Taskforce – work which was subsequently translated and promulgated globally by the U.S. State Department, and also recently served on the Facility Guidelines Institute taskforce for Hospital Surge Capacity Considerations.


Michelle Mader, MHA, MBA, President, Catalyst
As head of Haskell’s Catalyst healthcare consulting practice, Michelle Mader works with national healthcare providers to balance costs and outcomes, helping them grow market share, align providers, and optimize operational processes. Michelle has a passion for healthcare and a talent for strategic thinking, empowering clients to navigate the complex, ever-changing healthcare environment. With two decades of experience guiding strategic planning for large healthcare systems, she has a deep understanding of healthcare reform initiatives and developing strategies for successfully identifying growth opportunities and cultivating alignment within large, transformational healthcare systems. Michelle is an industry-recognized thought leader in the areas of strategy, operations, planning, and implementation.