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Webinar: Winning Work – the Financial Edge

When: April 15, 2021
Time: 12:00pm Pacific
Price: $65 Individual View/$150 Group View

1 unit EDAC continuing education
1 unit AIA continuing education
IDCEC credit also available**

CEU forms available for download during webinar


This webinar is free to our Affiliate+ members.


Healthcare design professionals seldom address project financing in proposal responses. But discussing key financial data may convert a pursuit into a project.

The second webinar of our four-part series will boost designers’ confidence to ask key financial questions, seek external resources for client insight, and create design proposals that meet clients’ financial objectives.  We will explore concepts with examples and competitive gaming techniques.

Session one addressed healthcare finance basics, with future sessions focusing on the financial impact of measuring efficiencies, and the importance of continuing diligence through project delivery.



Learning Objectives

  • Understand metrics that CFOs use to confirm goal alignment.
  • Identify public data sets that illustrate individual hospitals’ and health systems’ financial performance.
  • Apply data, metrics, and goals in proposal responses.
  • Clarify tools for use in select project proposals.


Presenting Faculty

William J. Hercules, FAIA, FACHA, FACHE, President / CEO, WJH Health
Bill Hercules inspires healthcare leadership teams, by shaping their future places of care. Having planned and/or executed work for healthcare clients totaling 25.9-msf and $9.9B (Pv), Bill leads leaders to achieve their mission and improve their communities by focusing new ideas on implications and results.

After leading successful architectural practices, Bill founded WJH Health, a global consultancy which resolves the nexus of mission, health, performance, and experience for future-oriented healthcare facilities. He is the only practicing global triple-Fellow in the American Institute of Architects (AIA), the American College of Healthcare Architects (ACHA), and the American College of Healthcare Executives (ACHE).

He was the 2018 President of the ACHA, the national certification body for the practice of healthcare architecture, is also regular faculty and active within the ACHE, and led inter-organizational initiatives between various national healthcare professional organizations. He was recently elected to the AIA’s National Strategic Council, served on the AIA COVID Rapid Response Taskforce – work which was subsequently translated and promulgated globally by the U.S. State Department, and also recently served on the Facility Guidelines Institute taskforce for Hospital Surge Capacity Considerations.

Michelle Mader, MHA, MBA,  Managing Director, Ankura 

Michelle has worked with national healthcare providers to balance costs and outcomes, helping them grow market share, align providers, and optimize operational processes. She has a passion for healthcare and a talent for strategic thinking, empowering clients to navigate the complex, ever-changing healthcare environment. With two decades of experience guiding strategic planning for large healthcare systems, she has a deep understanding of healthcare reform initiatives and developing strategies for successfully identifying growth opportunities and cultivating alignment within large, transformational healthcare systems. Michelle is an industry-recognized thought leader, whose passionate about improving the financial outcomes of capital investments.