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Webinar: Winning Work – the Financial Edge

When: April 15, 2021
Time: 12:00pm Pacific
Price: $65 Individual View/$150 Group View

1 unit EDAC continuing education
1 unit AIA continuing education
IDCEC credit also available**

CEU forms available for download during webinar


This webinar is free to our Affiliate+ members.


Architects and designers are seldom formally educated in project finance, and to compound that gap, fewer can articulate the various complexities of healthcare finance.  However, time has already run out for developing this fluency in the heat of a project proposal response.  But perhaps there are key points of financial data that will help convert a pursuit into a project.

This second of a four-part series is designed boost confidence in asking key financial questions and looking to external sources to speak intelligently about this client and to hone your design proposal to meet their financial objectives.  We will explore these concepts with real examples and active gaming techniques – because some may be a little competitive.

The first program in this series addressed healthcare finance basic rudiments, and subsequent sessions will focus on measuring efficiencies and their financial impacts, and lastly, continuing the diligence through project delivery.


Learning Objectives

  • Understand various metrics that CFOs will use to confirm that you’re aligned with their goals.
  • Expose various public data sets that illustrate general financial performance of individual hospitals and health systems.
  • Apply data, metrics, and goals into an appropriate proposal response – which may not neatly fit with your past approaches.
  • Clarify what tools to employ in certain types of project pursuit cases.


Presenting Faculty

William J. Hercules, FAIA, FACHA, FACHE, President / CEO, WJH Health
Bill Hercules inspires healthcare leadership teams, by shaping their future places of care. Having planned and/or executed work for healthcare clients totaling 25.9-msf and $9.9B (Pv), Bill leads leaders to achieve their mission and improve their communities by focusing new ideas on implications and results.

After leading successful architectural practices, Bill founded WJH Health, a global consultancy which resolves the nexus of mission, health, performance, and experience for future-oriented healthcare facilities. He is the only practicing global triple-Fellow in the American Institute of Architects (AIA), the American College of Healthcare Architects (ACHA), and the American College of Healthcare Executives (ACHE).

He was the 2018 President of the ACHA, the national certification body for the practice of healthcare architecture, is also regular faculty and active within the ACHE, and led inter-organizational initiatives between various national healthcare professional organizations. He was recently elected to the AIA’s National Strategic Council, served on the AIA COVID Rapid Response Taskforce – work which was subsequently translated and promulgated globally by the U.S. State Department, and also recently served on the Facility Guidelines Institute taskforce for Hospital Surge Capacity Considerations.


Michelle Mader, MHA, MBA, President, Catalyst
As head of Haskell’s Catalyst healthcare consulting practice, Michelle Mader works with national healthcare providers to balance costs and outcomes, helping them grow market share, align providers, and optimize operational processes. Michelle has a passion for healthcare and a talent for strategic thinking, empowering clients to navigate the complex, ever-changing healthcare environment. With two decades of experience guiding strategic planning for large healthcare systems, she has a deep understanding of healthcare reform initiatives and developing strategies for successfully identifying growth opportunities and cultivating alignment within large, transformational healthcare systems. Michelle is an industry-recognized thought leader in the areas of strategy, operations, planning, and implementation.