1 unit EDAC
1 unit AIA
Forms available for download during webinar.
CEUs
Building brand affinity and differentiation in Healthcare is driving the priorities for campus and facility design. Giving patients more than they expected and surprising them often with moments of joy helps to build that healthcare brand and creates lifelong affinity. Join us as we share how designing a healthcare environment that serves as a memorable and engaging “third place,” featuring visual communication elements these places support patients and their family through their journey, while delivering engaging narratives about the values of the organization.
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Alan Jacobson
President, Ex;it
As Founder and President of the experience and design strategy firm Ex;it, Alan has provided design leadership for many healthcare organizations such as Kaiser Permanente, Memorial Sloan-Kettering, Dignity Health, University Hospitals Cleveland, Penn Medicine, and Thomas Jefferson University Hospital.
Brand strategy and experience design in the built environment have been the focus of Alan’s research and passion, which is applied in Ex;it’s holistic approach to experience design, known as Touchpointing®; a methodology to understand how patients, visitors, and staff engage and communicate in their surroundings.
Actively involved in community development, Alan serves as a board member for several organizations including The Philadelphia Center for Architecture, The Village of Arts and Humanities, the Golden Slipper Camp, and is a recent board member and of the Society of Experiential Graphic Design (SEGD). He founded the Ex;it Foundation to collaborate with genocide survivors in villages in Rwanda. He serves as a mentor in the Design Leadership Program organized by the Arts and Business Council of Greater Philadelphia. Alan is a frequent speaker on experience design and brand strategy at conferences and universities across the country.
The Center’s work is made possible with the funding support of our Partners:
