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September 2017
Member Project



Project Mission And Vision/About the Project

SBC understood the importance of the community to embrace changes and through the design survey the “Today’s Traditional” was created. The design redefined traditional details with bright, fresh color palettes. The purposeful selections of furniture with curved lines paired with updated fabric patterns provide a twist to the stereotypical traditional design.

Research Used And Lessons Learned

“Today’s Traditional” was resident driven by the Spellman Brady & Company (SB&C) interactive survey process. SB&C felt it was crucial to work with the residents and committees to make the best selections. The two-day Design Survey provided insight into the resident’s architectural styles, colors and furnishings. From the survey, SB&C was able to narrow down selections for the design including inviting residents to “test-drive” dining chairs. In addition, replacing the conventional memory boxes with unique memory care digital picture frames integrated into the resident unit signage serves a meaningful and functional purpose. 

At the beginning of the project SB&C conducted a Design Survey given to residents, staff, resident’s family members and potential residents. The results of the survey were used to guide the design style, various design concepts and an overall finish palette for the project. 

The survey included images around furniture and design style, color palettes, millwork, key living commons rooms and words that describe overall character and ambiance using a number ranking. 

For example when discussing design styles with residents SB&C provided three sets of images. The residents ranked their favorite to least favorite along with providing pros and cons on each image. Design Style 1 won by 72%. These survey questions were repeated numerous times on each set of images leading to the “Todays Tradition” design.

In the end SB&C was able to improve wayfinding, created multifunctional spaces to maximize flexibility, and design an warm, inviting community.

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