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Storytelling in the Built Environment

Building brand affinity and differentiation in Healthcare is driving the priorities for campus and facility design.  Giving patients more than they expected and surprising them often with moments of joy helps to build that healthcare brand and creates lifelong affinity. Join us as we share how designing a healthcare environment that serves as a memorable and engaging “third place,” featuring visual communication elements these places support patients and their family through their journey, while delivering engaging narratives about the values of the organization.