Despite our best efforts at fall prevention, falls happen. Conventional flooring offers minimal fall protection. There are an estimated 340,000 hip fractures in the U.S. annually at a cost of over $31 billion to Medicare.1 Over 90% of hip fractures are associated with falls.2, 3 This number may triple by 2050.4 Over 25% of those over age 65 who suffer a hip fracture die within one year of the injury. Of those that survive, over 50% suffer major declines in mobility and functional independence, not to mention traumatic brain injuries (TBI) and other fractures. 5, 6
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