Seth Starner is director of design research for the X-lab at Crowe. He is responsible for helping clients across the business spectrum uncover actionable insights that lead to new value. Before Crowe, Seth led Advanced Explorations for Steelcase Health. Space and experience design are often forgotten when it comes to rethinking healthcare. Seth, through the tools of Human Centered Design, translated current and future trends into experiments, tests and pilots in healthcare settings. Seth has led teams in the US, W. Africa, Asia, Latin America and W. Europe in creating & testing new experiences and business models that have led to new ways of doing things. Seth has a B.A. in political science & economics from the University of Michigan and a Masters in Design from the Illinois Institute of Technology’s Institute of Design.